Twitter's New App to Learn More About You-sers


Twitter is about to get a lot better at showing you ads for news apps. Twitter announced Wednesday advertisers are now able to show you ads based on the apps you've previously downloaded. The new tool, which is available now to advertisers, is officially called "installed app category targeting." The goal is to allow marketers to target their ads specifically to users who have previously installed similar apps. Twitter has been keeping tabs on what apps its users are downloading since November, when it first rolled out its "app graph" feature. Though accounts were automatically opted-in to the app-tracking feature, Twitter does allow users to opt out of the app graph through their settings. http://on.mash.to/1IIZvCW http://bit.ly/1fJ5yqZ This video was produced by Wochit using http://wochit.com
#okc #oklahomacity #news

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