Why Millennials Are The World's Best Chance To Make Sustainability The New Normal

Niall Dunne, chief sustainability officer at BT, talked on stage at the 2014 Social Good Summit on Monday about giving sustainability a makeover, and making it so that younger generations come to expect it as the norm, not a goal. Dunne said, "Anybody of the 400,000 people who marched in the streets [for the People's Climate March] yesterday realizes that we're starting to reach a tipping point. We've got to make sure the pressure that represented on the streets ultimately drives a movement ... so that sustainability becomes the new normal." Initiatives like the Montreal Protocol, nuclear power and hydro power are powerful in abating carbon, but as individuals, we're left wondering how we can make a difference ourselves. Ultimately, Dunne believes we need to move the world away from "conspicuous consumption to a much more conscientious, much more collaborative model for consumption." Millennials, he said, make up the best demographic to do this. He said, "[Millennials] are already doing it: 84% of millennials — and this is consistent all around the world — would rather make a difference than achieve recognition in work." http://on.mash.to/1x9rllA http://bit.ly/1fJ5yqZ




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