The Media Reckoning is Here: Facebook Rolls Out Its Direct Publishing Experiment

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The reckoning is here. For a couple of years now, online publishers have enjoyed an influx of readers from Facebook. That traffic has helped boost upstarts like BuzzFeed and the Huffington Post, legacy outlets like Fox News and NBC, and even helped fuel sites that have come out of nowhere to challenge them both. The good times continued to roll, but something didn't seem quite right. Facebook was providing publishers with valuable eyeballs for essentially nothing. It stood to reason that at some point, Facebook would begin to insert itself into the equation. Starting Wednesday, Facebook is doing just that — with its announcement of Instant Articles. Facebook has begun to host stories and other types of content from a series of publishers: the New York Times, BuzzFeed, National Geographic, NBC, the Atlantic, the Guardian, BBC News, Spiegel and Bild. Content that would have otherwise appeared on the websites of these companies will appear on Facebook. http://on.mash.to/1PiNU10 http://bit.ly/1fJ5yqZ This video was produced by Wochit using http://bit.ly/1K3pLYE
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